
Creating a New Interface for Oil Sands Data
Alberta Environment partnered with nForm to design a map-based interface for displaying environmental data about the oil sands.

Alberta Environment partnered with nForm to design a map-based interface for displaying environmental data about the oil sands.

We helped Comcast prioritize features for their Game Invasion product based on our user research into their customers—hardcore gamers.

With an annual meeting looming in the spring of 2010, we helped the Alberta Teachers' Association with a quick "renovation" project to get their site back on track.
Social Software Building Blocks
Seven building blocks that provide a good functional definition for social software.
Kiiro
Kiiro simplifies SharePoint, syncs with Microsoft Project, and gives you an easy-to-use interface for managing projects.
Comcast Game Invasion
Deep research helps Comcast prioritize features for their Game Invasion product.
The Experience Gap (UX Camp Edmonton Presentation) by Gene Smith
I wanted to share the slides from my UX Camp Edmonton talk this weekend. The presentation is called "The Experience Gap," and its core idea is that there's a growing gap between the best experiences people have with technology and... | May 13, 2013
User Experience Debt by Andrew Wright
UX debt is real and every digital product has some to repay. Some of this debt is incurred intentionally because tough decisions have to be made. Some of this debt is incurred unintentionally because assumptions about end-users go unchecked. It's time to start paying attention to the I.O.U.'s we're writing to our users. | May 7, 2013
Training vs. Design by Gene Smith
Some thoughts on when to invest in design versus training. | April 10, 2013
Event: Content Strategy for the Public Sector (April 11) by Gene Smith
Before I started consulting 10 years ago I worked in the public sector in a variety of communications and web management roles. Talking with clients over the past year I've realized that many of them still suffer from the same... | April 2, 2013
When to apply UX effort in agile by Andrew Wright
When should you apply UX effort on an agile project to get the most out of it? Well, UX design skills are most valuable to agile processes at three key points: during modeling, during evaluation, and for facilitating day-to-day design activities. | February 21, 2013
Experience Maps: A Case Study by Gene Smith
Last summer I received an email from Kent Grayson, a marketing professor at the Kellogg School of Management at Northwestern University. Kent had seen the experience maps we created for Comcast and was interested in writing a case study about... | February 12, 2013
nForm at the 2013 IA Summit by Gene Smith
We're very excited to have two of our own speaking at this year's IA Summit in Baltimore. | January 29, 2013
Visual Business Analysis by Dennis Breen
In recent years we’ve worked on a number of projects in which one of our designers has partnered with a client’s business analyst. Going into these projects, our rough approach has been for the BA to document requirements while we... | January 7, 2013
Event: Making Sense of Web Analytics (Edmonton, Nov 27) by Gene Smith
We're running a short-but-informative workshop in Edmonton on November 27. This one is on web analytics, and we'll have two speakers sharing their insights on using analytics to make better design and business decisions. Details and a registration form are... | November 14, 2012
In Praise of Difficult Questions by Dennis Breen
You know the moment. You're discussing the work you've poured your soul into for the past few weeks and someone asks a question. Normally, that's no problem because you know your stuff and you have rationale for all of the... | November 14, 2012
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