Ideas





10 Mar 2016 by Kerryn North

Event: Getting Strategic with Digital

Join IABC Edmonton, CPRS Edmonton and nForm for this half-day packed with case studies and panels covering a range of topics related to digital strategy. From evolving into a digital-first team to analytics to content marketing, the day’s sessions will feature presenters and panelists who have led the charge on digital for their organizations. Read More

02 Oct 2015 by Lisa Farlow

Unmoderated Usability Testing

Recently at nForm, we’ve been considering adding unmoderated usability tests to our list of research techniques. While we frequently do both in-person and remote facilitated tests, there are some benefits to unmoderated sessions. This article explores the pros and cons of unmoderated testing and takes a look at some tools that can help. Read More

12 Aug 2015 by Gene Smith

Goodbye. And hello.

Last Friday I walked down to my lawyer’s office, sat down in a wood-panelled boardroom, and quickly signed a few papers. I checked my phone when I was done: it took all of seven minutes for me to resign from nForm. Read More

27 Jun 2015 by Kerryn North

We’re Hiring an Information Architect/UX Analyst

We’re hiring an information architect/user experience analyst to work out of our Edmonton office. If you’re interested and you meet the requirements, please get in touch–we’d love to talk with you! Read More

26 Jan 2015 by Kerryn North

What is a project manager?

Every time you go to a dinner party or a networking event, one of the first things people ask you is, “What do you do for a living?” It’s how we get to know someone and get them comfortable enough to start talking about themselves. But what if you have one of those jobs that’s hard to explain in one canned statement? Read More

24 Dec 2014 by Gene Smith

2014 Year in Review: Gene

Proudest moment: The work we've done with crown prosecutors (service design and interface design) this year has been really fun because they're articulate, engaged and passionate about what they do. Overall though, what I'm most proud of is having a great team that's capable of tackling ambitious research and design projects. I guess that's the kind of thing the boss should say, but it's also true. Read More

23 Dec 2014 by Lisa Farlow

2014 Year in Review: Kerryn

Proudest project moment: The Better Intranets Conference was one of my favourite projects to work on this year. I love organizing events and this was the first major event I did with nForm. It was also our first time holding this conference, so there was a certain amount of risk involved in whether or not it would be successful. And thankfully it was a success! It was a great opportunity for us to bring people together and have them talk about their experience with intranets. Read More