Book Excerpt: Seven Business Benefits of Tagging

Over on you’ll find an excerpt from chapter two of my book, Return on Investment: Seven Business Benefits of Tagging.

Here’s a taste:

Let’s look at one important side of the value-centered design equation: return on investment. Whether you’re a Fortune 500 company managing a localized intranet or a small startup working on a Web application, you need to know the answer to one important question: “What can tagging do for me?”

There are seven potential benefits for organizations that adopt tagging. Some groups may realize many of these benefits, some only one. The key is to understand the possible benefits to you and to design a tagging system that achieves the desired results.

You can read more on the Peachpit website, buy the book at, or look at some notes, images and interviews from the book.

Gene Smith

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