A/B Testing

A/B Testing

A/B testing evaluates two (or more) different designs to see which one is the most effective. Alternate designs are served to different users on a live website, and user actions like click–throughs or goal conversions are tracked. Altering the size, placement, or colour of design element, or the wording of a phrase, can have dramatic effects on visitor behaviour. A/B testing measures the results of these changes.



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