Affinity Diagram

Affinity Diagram

Affinity diagramming is a technique for sorting and making sense of data. Data points are recorded on sticky notes (the UX practitioner’s Swiss army knife) and sorted into logical groups.

Participants can experiment with different arrangements to see which makes the most sense. Affinity diagramming helps to expose crucial patterns in data that may not be initially apparent. It can be done individually or as a group.



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