Digital Ethnography

Digital Ethnography

What:
In-game or online observation of user activities and conversation. May also include interviews with participants. Documents activities, context, environment, use of specific vocabulary, and other characteristics of digital experiences.

Why:
Understand users hopes, needs, priorities and desires when designing for people who use virtual spaces like World of Warcraft, Xbox Live games, or Second Life, or participate in communities with strong activity on forums, photo and video sharing sites.



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