Tangible Futures

Tangible Futures

What:
Artifacts created to represent the state of affairs at a future point in time. Examples might include press releases, movie posters, newspaper articles, or product package designs.

Why:
Artifacts can be more effective in communicating future trends than text-heavy reports. Their concrete nature may provoke people to think about what they really believe, and about how technology interacts with social, economic, and cultural factors.

Resources:
Victor Lombardi published a series of blog posts about this approach starting in 2006, and continues to write about concept design and tangible futures today. The image on the card is courtesy of Victor – thanks!



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