10 Mar 2016 by Kerryn North
Event: Getting Strategic with Digital

The fast-paced, ever changing digital world has transformed the way we communicate — both personally and professionally. A profession that was once the writer’s domain is now shifting to favour digital “natives” whose core responsibilities include website development, social media and online advertising.

Communicators are increasingly charged with shaping their organization’s digital strategy, leading complex website and intranet projects — developing a deeper understanding of information technology along the way.

Join IABC Edmonton, CPRS Edmonton and nForm for this half-day packed with case studies and panels covering a range of topics related to digital strategy.

From evolving into a digital-first team to analytics to content marketing, the day’s sessions will feature presenters and panelists who have led the charge on digital for their organizations.

This event is sponsored by Postmedia.

Featured Sessions

Becoming a digital-first communications team: Our panel of senior practitioners will talk about the challenges, pitfalls and rewards of leading their organizations into the digital age.

Optimizing your content strategy: Content is more noise in an extremely noisy room without a guiding strategy to determine what you want it to do and how you’re going to get there. Learn how to set up an effective content strategy in this session to support your business goals.

Shaping your organization’s digital strategy: Change means opportunity. As technology transforms our profession, savvy communicators are using their digital skills to influence their organizations and advance their careers. In this panel we’ll try to answer two questions: the first is how can we influence our organization’s digital strategy? The second is more ambitious: can our knowledge and experience with digital get us a seat at the big strategy table?

Featured Speakers

  • Matthew Brown, Manager, Digital Experience, Servus Credit Union
  • James Klassen, Digital Product Manager, Alberta Motor Association
  • Amanda LeNeve, Manager, Internal Communications, EPCOR
  • Jennifer Mitok, Assistant Director, Digital Communications, Alberta Environment and Parks
  • Adam Rozenhart, Digital Strategist, DDB
  • Tim Schneider, Director, Digital Analytics, University of Alberta
  • Jonelle Stone, Senior Advisor, Digital Media, EPCOR


WHEN: Monday, 18 April 2016 from 8 AM to 12:30 PM (MDT)

WHERE: Matrix Hotel – 10640 100 Avenue Northwest, Edmonton, AB T5J 3N8, Canada

Purchase tickets via Eventbrite. Early Bird prices range from $53.60 – $106.60.

23 Feb 2016 by Kerryn North

Save the Date: Getting Strategic with Digital

The fast-paced, ever changing digital world is changing the communications industry. Join IABC Edmonton and nForm, along with industry professionals, for this half day morning session and learn more about digital strategy and skills you and your team need to … Read More

04 May 2016 by Mark Yiu

Getting Strategic with Digital: Event Recap

A short while ago, 130 members of Edmonton’s various businesses and industries gathered at the Matrix Hotel for Getting Strategic with Digital, a short morning event discussing methods to better integrate digital teams and capabilities … Read More