better@nform.com | 1.800.670.7025

Search Analytics

Search Analytics - UX Methods Trading Cards

What:
Log analysis and visualization of search queries of active websites, for both incoming search terms from search engines and for users searching using internal site search.

Why:
Search queries help reveal user intentions on the website, show content that is missing or hard to find, and help teams optimize the information architecture and design of the site to improve findability and provide a better experience.

« #24 Ecosystem Visualization #26 Conversational Sketching »



Comments

Post a comment

Remember me?

Basic HTML is allowed.