What:
Design approach that focuses on service offerings. Considers touchpoints across channels, interactions at those points, and the connections between them. Also integrates complementary products in a service ecosystem.
Why:
Applies many of the tools from product design to creating human-centered services. Lower barrier to entry for innovation for services compared to mature product categories. Uncovers new markets for business and new value for users.
« #28 Design Pattern #30 Usability Capture Software »
Posted in on April 8, 2008
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